How to Build a Personal Brand
URL: https://buffer.com/resources/how-to-build-a-personal-brand/
Pinpoint, Build, Project, Boost, Judge (or P-B-P-B and J). (View Highlight)
Pinpoint, or identify what makes you, you (View Highlight)
What do you want to be known for? What are you currently known for? How can you start to bridge that gap? (View Highlight)
Build, or define the system that powers your personal brand (View Highlight)
Authenticity is key to building trust and credibility with your audience. So, ensure your digital persona aligns with your authentic self (View Highlight)
Project, or put yourself out there (View Highlight)
The problem is that most people don’t think they have anything to say (you do) or anyone to say it to (you’d be surprised). (View Highlight)
Write online: The best way to establish authority in your field is by sharing insightful writing, usually through articles, blog posts, or newsletters. Getting your name out there in smart, thoughtful writing achieves two things: builds your credibility and creates a . You don’t have to set up a whole website or blog either – you can pitch your ideas as guest posts to news platforms or even Buffer’s blog. Many of our Social Proof interviewees incorporate writing in their personal branding, one way or another. (View Highlight)
Use speaking engagements to showcase your expertise and reach a wider audience: Look for speaking engagements, such as webinars, podcasts, or industry events that are popular or relevant to your personal brand. These provide a platform to showcase your expertise, reach a wider audience, and strengthen your brand image. Although most of them prefer to take on people with an established presence as guests, it doesn't hurt to reach out or make note of these platforms so you have them on hand when you’re ready to pitch. (View Highlight)
Taking simple concepts and expanding on them. One rule of thumb I have as a writer is that I never assume I’m going too simple with my content. You’d be surprised how many people aren’t aware of things you view as common knowledge. You can create further content based on any comments and questions you get on your posts, resulting in an endless snowball of ideas for you. (View Highlight)
Boost, or take your sharing from passive to active (View Highlight)
Judge, or review and refine your personal brand (View Highlight)
Or, you know, just be yourself (View Highlight)
- Tags:: brand,